The Family. The Brains. The Muscle. The Vibes.
At Direct Furniture Outlet Limited, we don’t just sell furniture – we clear it. With up to 70% off normal retail prices, we work directly with some of the world’s best furniture manufacturers – the very same ones who supply your favourite big-name brands. The difference? We skip the fancy showrooms and bloated margins so you get designer quality without the designer price tag.
We’re slick, we’re local, and we’re seriously good at what we do. Based in Napier and delivering across the North Island, here’s the team bringing you the goods:
👑 Glenn Fulcher – Head of Deals + Recliner Testing
The man with the plan (and the truck, sometimes). Glenn’s background in logistics, sales, and operations means he’s built for the fast-moving world of furniture clearance. Always hunting the next big buy, he keeps the warehouse stacked and the prices sharp. Glenn runs a tight ship – part warehouse wrangler, part bargain whisperer and an all-around “make-it-happen” guy.
🎯 Tania Fulcher – Marketing Boss & Style Queen
Glenn might get the deals, but Tania makes them look good. With experience in events, retail, and branding, she handles everything from showroom vibes to social media sass. She’s the voice behind the cheeky posts and the brains behind the brand. If it looks good, sounds smart, and sells fast – odds are, Tania was behind it. She makes sure our customers see not just the product, but the possibility.
🧠 Mikie – Salesman Extraordinaire (and Part-Time Legend)
If you've been furniture shopping in New Zealand, chances are you've already met Mikie. With retail experience at places like Furniture Clearance Co, Kathmandu, and a dozen more spots that belong on his personal hall of fame, Mikie knows how to match people with the perfect piece – whether it’s a statement sofa or a sneaky new mattress.
But don't be fooled – he's not just a retail gun. Mikie also has years of experience in healthcare, including nursing and R&D, which means he's got smarts, empathy, and a surprising knowledge of human anatomy (which is handy when talking about lumbar support, just saying). A true man of many talents, Mikie brings calm confidence, sharp service, and a healthy dose of banter to the showroom.
🏀 DJ – Warehouse Weapon & Box-Lifting Hero
Former pro basketball player, current king of the warehouse. DJ is our warehouse wizard – the kind of guy who can shift, stack, and organise a truckload of furniture before you’ve had your second coffee. With a professional basketball career behind him (and plenty of tall tales to match), DJ brings the hustle, height, and humour we need to keep things moving.
There’s literally no box too high for DJ – he’s got the wingspan of an albatross and the precision of a forklift. Whether he's managing inventory, helping with deliveries, or cracking jokes while lifting recliners, DJ is the guy you want on your team. He’s proof that teamwork doesn’t stop when the final whistle blows – it just moves to the warehouse.
This needs a bit more of that “what the hell have I signed up for?” DFO flavour:
🔨 Dave – Sales, Stores & Apparently Whatever Else Needs Doing
A builder by trade, Dave has decided to swap the building site a couple of days a week for something completely different – joining the circus here at DFO. Poor bugger probably thought selling furniture would be easier.
He’s jumped in knees-deep, tackling sales, stores, deliveries, assembling things, shifting ridiculously heavy sofas and slowly learning that at DFO, “Can you just give us a hand with this?” is rarely a small job.
Thankfully, being a builder means Dave can actually use tools, lift stuff and solve practical problems – making him dangerously useful around here. We’re trying not to let Glenn discover the full extent of his abilities.
Away from the DFO madness, Dave’s a keen pig hunter and proper family man. Give him the choice between a Saturday night on the town or heading bush chasing something with tusks, and we reckon we know which way he’s going.
Good bugger. Hard worker. Family man. Pig hunter. Builder. Furniture salesman-in-training.
Basically, Dave’s only been here five minutes and we’re already finding more jobs for him.
👨👩👦👦 Hudson & Joss – Future Bosses in Training
Our kids, our part-timers (after school), and possibly our future CEOs (if they behave). From helping out in the warehouse to learning the ropes of retail, Hudson and Joss are getting a front-row seat to the hustle. The boys are our part-time floor movers, social media contributors, and future furniture moguls in the making (or so they tell us).
👐 Dan – Tickly Fingers, Occasional Salesman & DFO Pest
Dan technically still works at DFO… we think.
His massage business Tickly Fingers (Actually, 'Hawkes Bay Mobile Massage') has taken off, which means these days he can usually be found on-site working his magic in the massage room rather than actually doing anything useful for us.
Every now and then, though, he’ll emerge between massages, wander through the showroom, annoy whoever happens to be working, somehow sell a sofa or mattress on his way past, then disappear again before anyone can give him an actual job.
We’re not entirely sure whether he’s still DFO staff, a tenant, or just a bloke who hangs around here a lot.
Either way, he’s still part of the furniture… just considerably less useful than most of it.
Why Shop With Us?
We’re not a big chain with corporate fluff – we’re a family-run clearance outlet, proudly based in Napier and servicing homes across the North Island. We move fast, buy smart, and keep prices lean, offering up to 70% off what you'd normally pay in the big stores.
The big guys might have the flash – but we’ve got the grit, gear, and good vibes.
Come say hi, grab a deal, and support a local team doing things differently.